Paul Turner encouraging bad feedback against us 22-06-2013

Paul Turner has encouraged bad feedback against us on the website that we collate all of our feedback. Paul Turner is fully aware that we have 100% positive feedback and are the highest rank on this site.  Why would he post this?

Why would anyone trying to build a business and who does not use IT Professionals actually make a point of posting this on Facebook and asking people to go and leave negative feedback, why?